THUY BUI THANH

CREATIVE DIRECTOR

DOB: May 19, 1989

MOBILE: (+84) 988 728 588

EMAIL: thuythanh195@gmail.com

WEBSITE: buithuy.com

ADDRESS: 208 Nguyen Huu Canh St., Binh Thanh District, HCMC

OBJECTIVE

To develop the fashion brand into a symbol of creativity, sustainable growth, and global market dominance.

SUMMARY

A formally trained Creative Director, graduated valedictorian from the London College of Fashion & Design – Hanoi International School of Fashion with a GPA of 92.2/100.

Directly contributed to the creation of new brands and the construction and implementation of fashion retail projects, ranging from 50-500 stores for major corporations in Vietnam.

With 10 years of experience in applied fashion to high fashion, I have led product lines that consistently achieve top revenue.

Highly attuned to market trends and consumer behavior, I excel in leading and inspiring design teams to exceed targets. Known for creativity and the ability to make a significant impact.

Managed teams of 30-50 staff

EXPERIENCE

Mar 2024 – Jan 2025

DESIGN MANAGER

YODY | YODY FASHION., JSC

An Dinh Street, Hai Duong City, Vietnam

Responsibilities

  • Plan, recruit, and manage the operations of the Southern Design Department, consisting of 21 personnel across 14 functional positions.
  • Develop product strategies and expand domestic market reach, focusing on the Southern region and target markets such as Thailand and Malaysia
  • Expand the product portfolio of woven and knit items with 31 product types for both men and women
  • Develop a strategic product portfolio to achieve sales growth targets for the brand
  • Direct creative, design, and product development efforts with approximately 500 designs per season

Achievements

  • Successfully completed and effectively operated the Southern Design Department as per plan and schedule, ensuring quality staffing and smooth coordination across 14 functional positions.
  • Developed successful product strategies that were highly praised by the Business Division for creating differentiation and breakthroughs.
  • Built and implemented a successful 3D team, creating high-quality 3D products that met project goals.
  • Provided accurate direction on design and creativity across woven, knit, men’s and women’s fashion, with deep knowledge of technology and techniques for developing diverse product lines.
  • Managed and operated teams in the Product Division, including design, sample room, technical, pattern, 3D design, merchandise, and RD.
  • The department’s performance and results were confirmed as excellent.
  • Working at exhibitions/factories in Shanghai, developing raw materials and accessories.

Mar 2022 – Aug 2022

CREATIVE DIRECTOR

AVAWORLD-MWG | Mobile World Investment Corporation

Road D1, Saigon Hi-Tech Park, Thu Duc, Ho Chi Minh City, Vietnam

Responsibilities

  • Proposed a branding model for the MWG-Fashion chain (excluding AVAFashion), targeting the launch of 500 stores within 3–5 years
  • Developed training manuals for Visual Merchandising across three sectors: Fashion, Kids, and Sport (AVAWorld chain)
  • Directly trained 60 Visual Merchandising and sales personnel

Achievements

  • Led the MWG-Fashion Project, a large-scale fashion chain aimed at the Vietnamese market (2022–2027)
  • Boosted brand image and significantly increased sales and revenue through strategic Visual Merchandising initiatives
  • Contributed to staff development through comprehensive training programs

Oct 2017 – Oct 2020

CREATIVE DIRECTOR

Son Design House | SDH Apparel Co., Ltd

44B Ly Tu Trong, Ben Nghe, District 1, Ho Chi Minh City

Responsibilities

  • Led creative vision and brand development
  • Managed production processes and ensured quality
  • Supervised a team of 25 staff

Oct 2015 – Oct 2017

FASHION DESIGNER | PRODUCTION MANAGER

Thuy Design House | Thuy Design House Co., Ltd

132-134 Dong Khoi, Ben Nghe, District 1, Ho Chi Minh City & 9 Trang Tien, Hoan Kiem, Hanoi

Responsibilities

  • Designed luxury and VIP clothing lines
  • Co-designed collections for Vietnam International Fashion Week (FW15, SS16, FW16, SS17)
  • Created costumes for films like Tam Cam, Co Ba Sai Gon, and Me Chong
  • Led design teams for high-end uniforms (e.g., Nam Nghi Coral Peninsula Phu Quoc, Sol by Melia Phu Quoc, Harmony Golf Park)
  • Co-designed and presented at the APEC Forum in 2017
  • Managed the store at 9 Trang Tien, Hanoi.
  • Oversaw product development.

Achievements

  • Collaborated with skilled Vietnamese artisans to create exceptional designs
  • Worked with top Vietnamese artists and creative teams across various industries
  • Pushed creative boundaries to meet the highest standards in domestic and international projects
  • Designed luxury products priced between 20,000,000 and 120,000,000 VND per item
  • Contributed to film costume designs that created influential trends
  • Participated in Vietnam’s largest fashion shows, gaining industry recognition

Apr 2014 – Oct 2015

DEPUTY HEAD OF DESIGN DEPARTMENT

EMIGO – VINFASHION | VINGROUP JSC

No. 7, Bang Lang Street, Ward 1, Long Bien District, Hanoi

Responsibilities

Deputy Head of Design Department,

  • Directly managed 30 staff
  • Led the start-up for EMIGO – VIN FASHION, launching 70 out of 200 planned stores
  • Served as Head Designer for 6 out of 9 main product lines
  • Responsible for design, timelines, supplier contacts, quality control, and coordination between Design, Cutting, Supply, and Production departments
  • Researched trends and managed materials
  • Managed time effectively to meet project deadlines
  • Led the uniform design team for 47 projects
  • Traveled to China and attended the Canton Fair to expand the supplier network for garment production

Executive Assistant to the Director

  • Collaborated with the R&D department (50 employees) to ensure project alignment and progress
  • Synchronized production materials to ensure on-time launch of new collections
  • Facilitated collaboration and task management across departments

Assistant to the Creative Director

  • Cooperated with marketing, sales, and operations departments
  • Co-created delivery plans and contributed to the product development process

Achievements

  • Contributed to the successful startup of EMIGO, launching 70 stores within 15 months
  • Directly managed 30 design staff and an R&D team of 50
  • Achieved 120% of the corporation’s target, completing goals two weeks ahead of schedule
  • Delivered 2,000 SKUs (designs) per year, consistently exceeding sales targets
  • Managed 47 large uniform projects, ensuring high-quality execution

Demonstrated exceptional creativity and management skills throughout all project phases.

Feb 2014 – July 2014

HEAD OF DESIGN DEPARTMENT

Design Department | Duc Giang Corporation

59 Duc Giang, Long Bien, Hanoi

Responsibilities

  • Led design for uniforms and fashion lines.
  • Designed large uniform projects for clients like HABECO, Eximbank, EVN, ect.
  • Created gifts and costumes for the ACAMM Summit and UN Peacekeeping Center
  • Managed 3 fashion lines: luxury, office-wear, and young fashion
  • Launched Hera Fashion brand
  • Served as Assistant Director at DUC GIANG Fashion Center, managing 11 staff

Achievements

  • Successfully launched the Hera Fashion brand
  • Gained in-depth knowledge of the industrial production process
  • Led the design of the company’s largest projects

Aug 2013 – Jan 2014

FASHION EDITOR

“Thoi Trang & Cuoc Song” | Show Game 2 – Vietnam Television (VTV3)

47 Nguyen Chi Thanh, Hanoi

  • Developed a new format for the program and participated in its implementation
  • Wrote scripts for fashion videos and managed international fashion news and translations
  • Handled videography for studio productions, news reports, and events

Achievements

  • Gained extensive fashion expertise in the television industry
  • Successfully designed and implemented a new format for the program

EDUCATION

Advanced College Diploma

London College for Fashion Design Hanoi

  • Graduated as Valedictorian with a GPA of 92.2/100
  • Participated in Vietnam Fashion Week with the “Bordeaux” collection
  • Awarded a scholarship for being the best student in the first year

STRENGTHS

  • Expertise in research and creativity, combined with refined aesthetics.
  • Comprehensive experience in product and design development, from concept to final production.
  • Proven ability to manage and coordinate effectively among design, technical, production, and supply chain teams.
  • Deep understanding of technologies related to knitwear and woven fabric products.
  • Strong skills in planning and executing product launch strategies.
  • Extensive experience in training and developing specialized teams.
  • Living and working in major cities such as Hanoi and Saigon has provided a multidimensional perspective on culture, society, customer behavior, and market dynamics.

LANGUAGES

  • Tiếng việt
  • English

INTERESTS

  • Reading
  • Research

HIGHLIGHTS

MWG – Fashion (2022)

AVAWORLD-MWG | Mobile World Investment Corporation

  • Co-created a retail fashion brand model for the mass market under the direction of CEO Doan Van Hieu Em
  • Planned the expansion of 50-500 stores nationwide within 3-5 years (flagship, roadside, and mini-stores)

Made in Vietnam – Vingroup (2016)

VINGROUP Corporation, Hanoi

  • Contributed to developing a retail fashion project, scaling up to 500 stores nationwide over 3 years
  • Directed by Vingroup Vice President Pham Thu Huong

EMIGO – VINFASHION – VINGROUP (2014)

VINGROUP Corporation, Hanoi

  • Joined as the first employee for the project.
  • Developed a retail fashion brand model for the mass market, expanding to 200 stores over 3 years.
  • Successfully launched 70 stores nationwide.
  • Project directed by Pham Nhat Vuong, Chairman of Vingroup.