Business Strategy: Supplier-to-Consumer
While the US-China tariff pause signals a temporary détente, the realignment ...
The Art and Science of Product Naming
While tricky to get right, when item monikers resonate — think Glossier’s ...
Explainer: The Digital Advertising Disruption Coming for Fashion
With Google’s online advertising business declared an illegal monopoly and Meta at ...
How Brands Keep Customers Loyal in a Polarised World
As consumers grow sceptical of ‘community’ and other branding buzzwords, companies are ...
How Brands Build Genuine Communities
Community is too often reduced to a buzzword, but when cultivated ...
The Best Athletic Shoes for Women Were Designed for Men. Until Now.
Fast-growing start-ups like Hettas, Saysh and Moolah Kicks created sneakers designed specifically ...
What Comes After Adidas’ Samba?
The rise of low profile sneakers such as Adidas Sambas are ...
Asia Shopper Priorities 2025
How will Asian consumers shop this year and what will they ...
Store Strategy APAC: Small-Format & Convenience Stores
APAC’s popular small-format and convenience stores offer opportunities for brands to drive ...