How to Master the Art of “Trash Talk” Marketing
Converse’s dig at Adidas during the NBA playoffs is the latest example ...
Retail Case Study: Fast Retailing Co. 2022
Japan’s largest apparel company continues to grow and capture global market ...
Business Strategy: Supplier-to-Consumer
While the US-China tariff pause signals a temporary détente, the realignment ...
The Art and Science of Product Naming
While tricky to get right, when item monikers resonate — think Glossier’s ...
Explainer: The Digital Advertising Disruption Coming for Fashion
With Google’s online advertising business declared an illegal monopoly and Meta at ...
How Brands Keep Customers Loyal in a Polarised World
As consumers grow sceptical of ‘community’ and other branding buzzwords, companies are ...
How Brands Build Genuine Communities
Community is too often reduced to a buzzword, but when cultivated ...
The Best Athletic Shoes for Women Were Designed for Men. Until Now.
Fast-growing start-ups like Hettas, Saysh and Moolah Kicks created sneakers designed specifically ...
What Comes After Adidas’ Samba?
The rise of low profile sneakers such as Adidas Sambas are ...